Overview
Lawtrades is a freelance marketplace that connects 100+ mid-market and enterprise clients with top-notch legal talent. As the main digital & UI designer, I led the design efforts across all website and marketing channels, and later refreshed the UI of the web app to align with the new brand identity.
Role
Digital & UI Designer
TEAM
2 Designers
1 Copywriter
Duration
Oct 2022 – Sep 2024
Skills
Web Design
Digital Design
Emails & Marketing
Figma
Webflow
Hubspot
Notion
The 2023 Roundup
Every year, Lawtrades publishes an end-of-year roundup highlighting company milestones and performance metrics. For the 2023 roundup, I designed the visual identity, social media posts and developed the landing page on Webflow.
Image: Landing page layout and interactions and social media posts.
Not Billable Newsletter
In collaboration with another designer, I designed a sub-brand identity for Lawtrades' digital talent newsletter, Not Billable. Deliverables included a logo, landing page, email templates and blog headers. The goal was to create something distinct yet still recognizable to the main brand, so we:
Leaned into the secondary font for all text
Introduced a coral-red colour to complement the yellow-green brand colours
Kept the original palette in the blog headers as a subtle callback
Image: Landing page and blog posts.
Image: Blog post headers.
Marketing Campaign Emails
I designed modular email templates in Hubspot so they could be repurposed to send campaigns to 7,000+ subscribers. Since the newsletter was sent on a weekly basis, I established guidelines that later allowed other designers to seamlessly adopt the process.
Image: Examples of marketing, newsletter, and product launch update emails.
Cost Savings Calculator
The cost savings calculator helps hiring teams realize potential savings by comparing full-time legal costs to Lawtrades' flexible freelance talent pool. Under the direction of the co-founder, I led the design of the interface, user flows and downloadable PDF, then partnered with a developer to ensure accurate functionality.
Image: The full end-to-end flow of the cost savings calculator.
Digital PDF Resources
I designed free online resources for legal freelancers to support their businesses. These resources were downloadable through webpages I built, which improved SEO discoverability and attracted qualified professionals to join LawTrades' network.
Image: Examples of pages from a few different PDF resources.
On the client side, I created one-pagers for the sales team to secure significant deals with high-profile clients.
Image: Cost savings summary (left) and Lawtrades' proposal summary (right).
Marketing Assets
I supported Lawtrades’ social channels by designing on-brand assets for LinkedIn, YouTube, and Instagram, with deliverables often including virtual event banners, video thumbnails, testimonials, and product launch updates.
Image: Examples of assets for marketing on social channels.
