overview
Brand and digital assets for legal teams
Lawtrades connects 100+ mid-market and enterprise clients with top-notch legal talent. As the main digital & UI designer, I refreshed the UI of the product's desktop app and created websites, emails, one-pagers, and marketing assets.
B2B2C
Freelance Marketplace
Legal Tech
TEAM
Digital & UI Designer
Christine Chow
Digital Designers
Heather Chang
Hanna Lakhani
Roslyn Nip
Copywriter
Oren Peleg
timeline
Oct 2022 – Sep 2024
Skills & Tools
Web Design
Digital Design
Emails & Marketing
Figma
Webflow
Hubspot
Notion
2023 Roundup
Every year, Lawtrades publishes an end-of-year roundup highlighting company milestones and performance metrics. I designed the visual identity for the 2023 roundup and social media posts and developed the landing page on Webflow.
Cost Calculator
I designed the headcount cost calculator, a web-based tool that helps hiring teams compare the cost of full-time legal roles against Lawtrades’ flexible freelance talent pool to realize potential savings. I led the design of the interface and user flows with direction from one of the co-founders and partnered with a developer to ensure accurate functionality.
Newsletter: Not Billable
In collaboration with another designer, I designed a lightweight sub-brand identity, landing page, email templates and blog headers for Lawtrades’ digital newsletter, Not Billable. We decided to keep the primary yellow-green colour palette in the blog headers for brand recognition, then introduced a coral-red accent to complement the existing system and add contrast.
emails
One of the main responsibilities I took on at Lawtrades included building and managing all product and marketing email repositories on Figma. For the latter, I created templates in Hubspot that I could reuse and send campaigns to 7,000+ subscribers on a regular schedule. This streamlined system allowed me to successfully train other junior designers to managing campaigns autonomously.
one-pagers
At the request of the sales team, I created one-pagers to help secure significant deals with high-profile clients.
marketing assets
I created digital assets for Lawtrades’ social media platforms, including LinkedIn, YouTube, and Instagram. Deliverables often included virtual event banners, video thumbnails, testimonials, and product launch imagery.
