Overview
Regimen Lab is a Toronto-based skincare company with a unique positioning on science-first, peer-reviewed formulas. As the graphic designer, I worked closely with the brand & content strategist and cosmetic science team on creative sales direction, multi-format ads, emails, product packaging, and webpages.
Role
Graphic Designer
TEAM
1 Brand & Content Strategist
4 Cosmetic Scientists (Content Team)
duration
Jul 2021 – Feb 2023
Skills
Brand & Web Design
Packaging & Print
Figma
Adobe Suite (Illustrator / Photoshop / After Effects)
Product Launch Campaign: C.R.E.A.M 2.0
With the launch of a new product coming up, I created a visual identity inspired by the introduction of a new “future” for skincare improvement. The design is tech-forward, using data visualization and abstract icons to embody the latest properties of the C.R.E.A.M. moisturizer and encourage hype and excitement for the new formula.
deliverables
1 website banner with 6 variations (desktop / mobile)
10 product page graphics (static / motion)
10 stories
2 carousels (5 posts total)
2 emails (desktop / mobile)
4 blog post graphics
Image: Website hero image.
Image: Static/video social posts and emails.
Holiday Campaign: Nostalgia
The 2022 holiday campaign was inspired by 90s nostalgia — appealing to Regimen Lab's older core audience. Using a fun advent calendar theme, we curated throwback moments through games, giveaways, and fun facts throughout the month for the audience to interact with and increase engagement.
deliverables
1 website banner (desktop / mobile)
6 carousels (18 posts total)
1 reel
Image: Website hero image.
Image: Static/video social posts.
Black Friday & Cyber Monday Campaign
For the annual BF/CM campaign, I led the visual direction for advertising content on all social channels, website, and emails with colourful, loud, copy-driven imagery.
deliverables
1 website banner with 3 variations (desktop / mobile)
8 website thumbnails with 2 variations
6 emails (desktop / mobile)
16 static ads (post / story)
6 motion ads (post / story)
Image: Website hero image.
Image: Static/video social posts, ads and emails.
TIFF Vendor Event
A highlight of my time was supporting Regimen's popup tent at the TIFF vendor market! I designed welcome cards and digital skincare reports for attendees who received skin testing & analysis from the cosmetic scientist team. To ensure they would receive their reports as quickly as possible, I created a customizable template that allowed me to efficiently generate 100+ individualized reports based on each person's unique test results.
Image: Photos from the TIFF popup event of the head scientist performing skin analysis and the customized digital reports.
Packaging Design
I led the design refresh for Regimen Lab’s packaging slips, boxes, instructional cards and goodies for their core products: The Kit (full product lineup), Hyperpigmentation & Hydration Kit, and individual boxes for each bottle. This also included communicating with external production partners to ensure the designs were printed with the right palettes and quality.
Image: Packaging design for the outer box/sleeve and individual product bottles. Credit to @regimenlab on Instagram.
Product Photography
Collaborating with a small creative team, I helped plan, storyboard, and direct a summer shoot and other occasional shoots to use as assets for the website, ads, and social media.
Image: Examples of photos taken and retouched.
Social Posts
I translated complex scientific explanations into digestible posts, carousels and reels for Instagram and TikTok. Tone of voice and visuals were carefully considered to reflect Regimen Lab’s playful and uniquely “geeky” vibe — driving a 150% increase in Instagram followers and an average of 100+ likes per post.
Image: Examples of various social posts breaking down complex scientific explanations or promoting the products/team.