overview
Design and packaging for science-based skincare
Regimen Lab is a Toronto skincare brand built on science-first, peer-reviewed formulas. As the graphic designer, I partnered with the social media lead and cosmetic science team on brand, creative direction, and multi-channel strategy. Beyond campaign work, I refreshed the brand’s packaging, website, and product photography.
B2C
Skincare
Science
TEAM
Graphic Designer
Christine Chow
Social Media Lead
LD
Cosmetic Scientists
AP
WM
timeline
Jul 2021 – Feb 2023
Skills & Tools
Web Design
Brand & Graphic Design
Figma
Adobe Suite (Illustrator / Photoshop / After Effects)
black friday & cyber monday sale
For Regimen Lab’s annual Black Friday & Cyber Monday campaign, I led the visual direction for advertising content on all social media channels, website, and emails with colourful, loud, copy-driven imagery.
c.r.e.a.m. 2.0 product launch
With the launch of a new product coming up, I created a visual identity inspired by the introduction of a new “future” for skincare improvement. I used a combination of 3D + futuristic, abstract icons to embody C.R.E.A.M.’s latest properties and encourage hype and excitement for the new formula.
holiday sale
Playing on the concept of an advent calendar, we surprised the Regimen Lab audience with games, giveaways, and fun facts for them to interact with throughout the weeks and increase engagement on their social media platforms.
TIFF Vendor Event
A highlight of my time at Regimen Lab was supporting their popup tent at the TIFF vendor market. I designed welcome cards and digital skincare reports for attendees who received skin testing & analysis from the cosmetic scientist team. To ensure they would receive their reports as quickly as possible, I created a customizable template that allowed me to efficiently generate 100+ individualized reports based on each person's unique test results.
packaging Design
I led the design refresh for Regimen Lab’s packaging slips, boxes, instructional cards and goodies for their core products: The Kit (full product lineup), Hyperpigmentation & Hydration Kit, and individual boxes for each bottle. This also included communicating with external production partners to ensure the designs were printed with the right palettes and quality.
From @regimenlab on Instagram
product photography
I collaborated with a small creative team to plan, storyboard, and direct shoots for product photography to be used on the company website and social media.
social media assets
Collaborating with the social media lead and cosmetic science team, I translated complex scientific graphs and explanations into digestible and fun social media posts for Instagram and TikTok. Both tone of voice and visuals were intentionally curated to reflect Regimen Lab’s playful and uniquely “geeky” vibe which garnered very active engagement from their niche audience.